Privacy Policy

Effective Date: July 05, 2026

At DAVIES FASHION LTD, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect information when you visit daviesfashion.org, place an order, contact us, or otherwise interact with our online store.

1. Who We Are

This website is operated by:

DAVIES FASHION LTD
164 Heol Keir Hardie
Mid Glamorgan
Aberdare
United Kingdom
CF44 9AN

Website: daviesfashion.org
Email: payment@daviesfashion.org
Phone: +44 7378540825

In this Privacy Policy, “we”, “us”, and “our” refer to DAVIES FASHION LTD.

2. Information We Collect

Depending on how you use our website, we may collect information that you provide directly or information generated through your use of the website.

Information You Provide

When you place an order, contact us, or use certain website features, information may include:

• Full name

• Billing address

• Delivery address

• Email address

• Telephone number

• Order details

• Product and purchase information

• Customer service communications

• Information you voluntarily provide when contacting us

Technical Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Date and time of access

• Referring website

• Website interaction information

• General technical and usage information

3. Payment Information

Payments may be processed through third-party payment service providers available at checkout.

Depending on the payment method selected, the relevant payment provider may collect and process payment information necessary to authorise and complete your transaction.

We do not ask customers to send complete payment card details, security codes, or passwords through email or telephone.

4. How We Use Your Information

We may use personal information where reasonably necessary to:

• Process and fulfil orders.

• Confirm purchases.

• Arrange delivery.

• Process returns, exchanges, and refunds.

• Respond to customer enquiries.

• Provide customer support.

• Manage customer accounts where applicable.

• Maintain and operate our website.

• Improve website functionality and customer experience.

• Monitor and maintain website security.

• Detect and prevent fraudulent or unauthorised activity.

• Maintain business and transaction records.

• Comply with legal, accounting, tax, and regulatory obligations.

We aim to collect and use information only for legitimate and relevant purposes.

5. Legal Bases for Processing

Where UK data protection law applies, we process personal information using an appropriate legal basis.

Depending on the circumstances, this may include:

Contract

We may process information where necessary to fulfil a purchase or provide services requested by you, including order processing, payment administration, and delivery.

Legal Obligation

We may process information where necessary to comply with applicable legal, tax, accounting, regulatory, or other obligations.

Legitimate Interests

We may process information where necessary for legitimate business purposes, such as maintaining website security, preventing fraud, improving services, and managing customer relationships, provided that applicable rights are appropriately considered.

Consent

Where consent is required, we may request your consent before carrying out certain processing activities, such as certain marketing communications or the use of non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

6. Cookies and Similar Technologies

We may use cookies and similar technologies on daviesfashion.org to support website functionality and improve the browsing experience.

These technologies may be used to:

• Maintain shopping cart functionality.

• Support checkout.

• Remember preferences.

• Understand website usage.

• Analyse website performance.

• Support website security.

• Measure marketing performance where applicable.

Where applicable law requires consent for non-essential cookies, we will provide an appropriate consent mechanism.

Please see our Cookie Policy for additional information.

7. Sharing Personal Information

We may share relevant personal information with trusted service providers where reasonably necessary to operate our business and provide services.

These providers may include:

• Payment service providers

• Delivery and logistics companies

• Website hosting providers

• Ecommerce service providers

• Analytics providers

• Security providers

• Customer support providers

• Professional advisers

• Government authorities, regulators, or law enforcement where legally required

We seek to ensure that information is shared only when reasonably necessary for the relevant purpose or where permitted or required by law.

8. Third-Party Payment Services

Payment transactions may be handled by independent payment service providers.

These providers may process payment and transaction information according to their own privacy policies, terms, and security procedures.

We recommend reviewing the relevant payment provider’s privacy information for details about its processing of payment data.

9. International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that applicable data protection requirements are followed and that appropriate safeguards are used where required.

10. Data Security

We take reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access

• Accidental loss

• Misuse

• Unauthorised alteration

• Unauthorised disclosure

• Destruction

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers should also take reasonable precautions when accessing our website and communicating with us online.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Information may be retained for purposes including:

• Order fulfilment

• Customer service

• Returns and refunds

• Accounting and business records

• Fraud prevention

• Dispute resolution

• Legal and regulatory compliance

When information is no longer required, we will take reasonable steps to delete or anonymise it where appropriate.

12. Marketing Communications

Where permitted by applicable law, we may send information about products, services, or promotional activities.

Where consent is required, we will obtain the necessary consent before sending relevant marketing communications.

You may unsubscribe from marketing communications at any time by using the unsubscribe instructions included in the communication or by contacting us.

Service-related communications, such as order confirmations and delivery updates, may still be sent where necessary to fulfil your purchase.

13. Your Data Protection Rights

Depending on your circumstances and applicable law, you may have rights including:

• Requesting access to personal information we hold about you.

• Requesting correction of inaccurate information.

• Requesting deletion of information in certain circumstances.

• Requesting restriction of processing in certain circumstances.

• Objecting to certain types of processing.

• Requesting data portability where applicable.

• Withdrawing consent where processing is based on consent.

These rights are subject to applicable legal conditions and exemptions.

14. Exercising Your Rights

To ask a privacy question or exercise an applicable data protection right, please contact us:

Email: payment@daviesfashion.org
Phone: +44 7378540825

We may request reasonable information to verify your identity before responding to certain requests.

We aim to respond to valid requests within the timeframe required by applicable data protection law.

15. Children’s Privacy

Our website is intended for general consumers and is not knowingly directed toward children.

We do not intentionally collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.

16. Third-Party Websites

Our website may contain links to third-party websites, services, or platforms.

These third parties operate independently and may have their own privacy policies and terms.

We are not responsible for the privacy practices of external websites that we do not control. We recommend reviewing their privacy policies before providing personal information.

17. Privacy Complaints

If you have concerns about how we collect or use your personal information, please contact us first so that we can review your concern and try to resolve it.

Where applicable, you may also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection supervisory authority.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, website functionality, technology, service providers, or applicable legal requirements.

Any updated version will be published on this page with a revised effective date.

We encourage customers to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact:

DAVIES FASHION LTD
164 Heol Keir Hardie
Mid Glamorgan
Aberdare
United Kingdom
CF44 9AN

Website: daviesfashion.org
Email: payment@daviesfashion.org
Phone: +44 7378540825

Last Updated: July 05, 2026